Biography
Tom J. Nohr CFP® RFC®
Comprehensive Planning for Your Lifestyle in Retirement
Tom is president of Successful Financial Education Workshops and has been in the financial industry since 1985. He got his start working for Mutual of Omaha and continued to work there until 1996 when he opened his own practice. Tom has also been a fiduciary long before it was fashionable and trending.
He received his Certified Financial Planner designation in 1990. He began giving seminars in 1996 as well including; "Successful Money Management", "Financial Strategies for a Successful Retirement", "Taking Control", "Retirement Planning Today", and Social Security Maximization. He taught financial and estate planning through the continuing education department at California State University, Hayward. He has been a LUTC moderator teaching insurance professionals about financial planning and is listed in the Who's Who in Finance and Industry. He has also contributed articles for the Daily Review, Oakland Tribune, Fremont Argus, and Tri-Valley Herald. In addition he has co-authored "Financial Success in the Year 2000 and Beyond."
Tom, a past member of the International Association of Financial Planners, has helped many to reach the retirement that once seemed difficult or unobtainable. Tom's approach to financial planning is to holistically plan for a client's lifestyle now and the desired lifestyle in retirement. He is an independent financial planner which means he is not tied to specific companies and offers a full range of goods and services. Tom has helped a full variety of clients and seen a full variety of situations and brings that experience to the table.
Also on the team is his son Max who started with his insurance license in 2010 and subsequently acquired his security license in 2012. Providing research analysis and portfolio strategy he also received a Certified Retirement Counselor designation in 2022. Between the two Nohrs are over 54 years experience as licensed financial professionals.
Tom has received the 5-Star Wealth Manager Award for 9 years.
This award was issued on 10/01/2025 by Five Star Professional (FSP) for the time period 01/08/2025 through 08/01/2025. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 1714 San Francisco East Bay-area wealth managers were considered for the award; 85 (5 % of candidates) were named 2025 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2024: 1,567, 85, 5%, 10/1/24, 1/9/24 - 8/9/24; 2023: 1,291, 87, 7%, 10/1/23, 1/9/23 - 7/31/23; 2022: 1155, 90, 8%, 10/1/22, 1/17/22 - 7/15/22; 2021: 1413, 89, 6%, 10/1/21, 12/28/20 - 7/30/21; 2020: 1260, 88, 7%, 10/1/20, 1/13/20 - 8/7/20; 2019: 1340, 104, 8%, 10/1/19, 12/31/18 - 8/9/19; 2018: 1397, 113, 8%, 10/1/18, 1/16/18 - 8/10/18; 2017: 1049, 95, 9%, 10/1/17, 1/13/17 - 7/28/17; 2016: 948, 182, 19%, 9/1/16, 2/24/16 - 8/22/16; 2015: 2261, 183, 8%, 10/1/15, 3/5/15 - 7/31/15; 2014: 4527, 204, 5%, 10/1/14, 3/5/13 - 7/31/13; 2013: 858, 195, 23%, 10/1/13, 3/5/12 - 7/31/12; 2012: 1145, 233, 20%, 10/1/12, 3/5/11 - 7/31/11. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.